SWOT Analysis of Danone UK

SWOT Analysis of Danone UK EXECUTIVE SUMMARY Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. The current market strategy for these products is that they are healthy food and part of a healthy lifestyle. Some modifications were made in the currents marketing strategy, which include modifying the current target market for both brands. These brands have the potential to make Danone UK Limited the market leader in the United Kingdom. 1. DANONE: THE PROBIOTIC BRANDS; THE PRESENT AND THE FUTURE. Danone UK limited, is a UK based subsidiary of the French company group Danone, which has its organizational headquarters situated in France. Danone UK is into the production and marketing of dairy products and water. Most of group Danone brands are household names in the United Kingdom and internationally, and they include the probiotic dairy brands; Activia and Actimel (DATAMONITOR, 2009). The dairy division of the Danone group, is a leader in the production of dairy products worldwide, and presently holds about 22% of the dairy products global market share (DATAMONITOR, 2009). Group Danone has different subsidiaries in varying countries and each brand has a unique attribute and name that appeals to the region or country where they are marketed. 1.1. SWOT ANALYSIS The strength, weakness, opportunities and threats that are currently influencing Danone UK are highlighted in the table below. Table: 1 STRENGTHS Health conscious company Innovative Products and marketing Customer oriented Research focused WEAKNESSES Lack of long term planning uncorroborated claims OPPORTUNITIES Health consciousness among populace Growth in awareness on digestive health Probiotic bacteria awareness THREATS New entrants Increased competition Stores own brand Increase in cost of milk and production Consumer unawareness on benefits of good bacteria Government regulation on health claim of probiotic brands 1.2. PEST ANALYSIS GRID The grid below highlights some of the factors that affect the market presently and therefore gives an idea on the way forward in the present market environment. Table 2: POLITICAL ECONOMIC SOCIAL TECHNOLOGY Government debt Recession Unemployment Trends in Research Government policy Research sponsorship Advert withdrawal E-commerce Cold weather New technology Migration 2. MARKET ANALYSIS: UK YOGHURT MARKET The UK yoghurt market comprises of the spoonable yoghurts (pots), drinkable yoghurt (drinks) and tube yoghurts. (Mintel Oxygen, 2009) The market share value of the drinking yoghurt has seen a decrease in recent years as more people turn to more healthy option of yoghurt products that more often come in pots and tubes; the tube yoghurt is more attractive for children as parents can pack it into lunch boxes for them, thus this area has also seen a significant growth in recent years. The pots yoghurt market saw an increase in sales as they offer fewer calories and some come with health claims that lead to an increase in sales, the most active category in recent time has been the probiotic or healthy yoghurt category (spoonable) (Euromonitor,2009). Development of new products and increase in sales in some categories of the yoghurt market have mostly been due to health issues, as the behaviour of consumers suggest that they prefer a healthy lifestyle and also love to indulge, thus the development of new products that offer both a healthy and indulgence option. This trend has lead to the improvement in performance of the yoghurt market generally, in comparison to other desert options. The yogurt and Fromage Frais (pots and tubes) currently hold about 15.60% of the dairy market share in the UK (Data Monitor, 2009). The pots and tubes are the best performers in the market, and they hold about 85% of the market share, while the drinking yoghurt has been largely affected by competition from other markets that offer or claim to offer a more healthy option in form of drinks e.g. smoothies and fruits juices (or soft drinks). 2.1. MARKET SEGMENTATION Majority of the market share for 2008 as seen above was held by top manufacturers which include Muller, Danone and Yoplait. Supermarkets own brands are gradually gaining a large percent of the market share, with other brands constituting about 27% of the total market share. The probiotic yoghurt brands of Danone UK are doing well in the market currently, and account for about 19% of the UK yoghurt market share. 2.2 COMPETITOR ANALYSIS Muller dairy UK is Danone UK main competitor and the current market leader. Muller has being the market leader for a while and they function across the entire yoghurt category. Some of the Muller brands are not doing so well in the market, with some consumers perceiving it as too sweet and unhealthy, but with recent brand repositioning, re-launches and new products introduced in the market they are able to continually hold onto the number one spot. Weakness: The major weakness of the Muller brands is that consumers still perceive them as unhealthy, as they usually have high sugar content (Mintel Oxygen, 2009). 2.3 COMPETITIVE ADVANTAGE: Danone Has exclusive patent on the friendly bacteria (Lactobacilli casei Imunitass) used in addition with other bacteria in Actimel. All probiotic brands by Danone are considered healthy, hence the first choice for consumers who prefer a healthy way of life. 3. BRAND POSITIONING Probiotic yoghurts contain live bacteria that positively aid the consumers digestive system by improving microbial balance in the intestine. The probiotic brands Actimel and Activia are in the spoonable (Activia), drinking (Actimel) and the healthy option categories. In comparison, some major competing brands are perceived as unhealthy with great taste and very sweet e.g. Muller brands are perceived as unhealthy due to the sweet taste and the fact that the brands are positioned as all day snacks (Euromonitor , 2009). PERCEPTUAL MAP Healthy Actimel Activia Muller Vitality Poor taste Great taste Muller Light Unhealthy 3.1 ACTIVIA Activia is in the class of spoonable yoghurt (pots), and is in the healthy brand category. It contains the probiotic bacterium (friendly bacteria) that helps in improving the functions of the digestive system. Activia comes in fat free and low calorie flavours that consumers see as a great benefit; thus Activia has seen a rapid increase in market share since its launch in 2002, and it is one of the best performers in its category due to innovation which comprises health benefit and indulgence (Mintel Oxygen, 2009). It has a wide range of flavour in packs of four and eight pots and recently it has been proposed to introduce single pots for people with a busy lifestyle or people on the go. 3.2 ACTIMEL This is in the drinking yoghurt category, and contains the probiotic bacteria L.casei Imunitass; its main function is boosting and providing support for the immune system. Actimel has 13 different varieties, and 4 have zero percent fat content. Actimel aids the bodys immune system by fighting off germs when consumed on a daily or regular basis (Danone, 2009). 3.3 BRAND PERSONALITY GRID The consumer perception of Activia and Actimel are highlighted in the personality grid below (Table 3 and 4). ACTIVIA PERSONALITY VALUE BENEFIT ATTRIBUTE Physically fit Quintessential Indulging Wide variety range Healthy Innovative Convenient Handy Delightful Trustworthy Rich taste Relieves bloating Reliable Variety ACTIMEL PERSONALITY VALUE BENEFIT ATTRIBUTE Healthy Nutritious Boost immunity Wide product range Tasty Trusted Rejuvenation Different flavours Immunity Reliable 4. TARGET MARKET AND STRATEGY: THE PRESENT AND THE FUTURE Target Market Activia Women ACTIMEL Senior citizens Adults Rest of population 4.1 MARKETING STRATEGY (PRESENT SITUATION): The Probiotic brands are currently marketed as health beneficial products, with the emphasis on â€Å"good bacteria†, and the need to see the brands as part of a healthy way of life and not just as a snack. 4.2 ACTIVIA The current marketing strategy for Activia focuses solely on women and it was put in place in response to consumer demand for healthy products. Activia is positioned as an indulgent healthy food that helps women in reducing the feeling of being bloated especially after meals, and also aids in regulating the function of the digestive system. In a recent advert a woman is seen feeling more physically fit and flexible after having a pot of Activia. An interactive website has also been set up for Activia and the content is specifically for women as it gives them health tips and encourages them to share their story on the benefits of Activia. The website has a health based outlook that further reinforces the fact that Activia is a healthy brand. (Danone , 2009) Adults on the go are gradually being included in the current strategy, with the plan to introduce single pots of Activia (Mintel Oxygen, 2009). 4.2.1 DRAWBACK This strategy targets only the women in the population, and in some ways most women in a particular age demographic i.e. 25 and above. Although this strategy has been successful so far; what steps can be taken to prevent the present segment of consumers from shifting loyalty to a brand that is healthy, of good quality and is priced lower. What can be done to increase the present target market, as large segments of the population which include children, active adults and the elderly have not been included in this strategy. 4.2.2 MODIFICATION As manager of the probiotic brands of Danone UK Ltd, I will increase the target market to include families and the elderly. The family market will include children and men, while the elderly include men and women from age 55 and upwards. This segment of the population (55+) is going to see a rapid increase in sales and market share in the future as the population ages, and with the right marketing mix of price, distribution and place, this target segment offers great potential of growth for the future of the market (Mintel Oxygen, 2009). The family segment will come with a rebranding option that will target the women who have families. As women do most of the household shopping, when they buy Activia for themselves, they will have no option but to buy for their families. More flavours and packaging should be introduced to appeal to children and their parents. The current marketing strategy for the women consumers also have to be continued and improved to make the customers remain even when offered cheaper varieties, and to do this, loyalty programmes have to be introduced i.e. where consumers gain points for each pack of Activia bought. Although this might seem expensive for the company at the start of the program, as it has to be in conjunction with supermarkets, but in the long run it will be advantageous as we would have gained a loyal customer base. The present website also has to be improved to include healthy recipes tips as women love to cook healthy for their families. An interactive educational website should be introduced for children; activities on the website can include opportunity for children to pick their favourite Activia flavours, competitions that will include one where kids get the opportunity to mix different fruity flavours and submit their entries online, with opportunities to win prices. When children are loyal to their favourite brand (Activia) parents will have no choice but to also become loyal, in that way we also get families to be consumers of the Activia brand. Thus our market share will see an increase that will come from this segment of the population. 4.5 ACTIMEL The current marketing strategy for Actimel is capitalising on the immune system boosting characteristic of the probiotic bacteria in the drink and also the claim that it improves the body capacity to combat stress for people with busy lifestyles, through the action of the bacteria in the gut. In recent times, the company has also aimed to encourage the use of Actimel by patients in the hospital as a recent study shows that Actimel has the capacity to aid patients fight off infections. Advertising and promotional activities by Danone on Actimel has helped to boost the image of this brand by placing it as a brand that supports active lifestyles and is also healthy. 4.5.1 DRAWBACK An advert for Actimel was recently banned by the Advertising Standards Authority (ASA), that the claims made by Danone on Actimel (that it boosts the natural defence of children) were not supported by sound scientific evidence (BBC, 2009); a few consumers will brand Actimel as untrustworthy. To restore the image of Actimel, scientific evidence that proves that it helps boost the natural defence of children has to be peer reviewed before publishing. Although some health professionals have said it improves immunity, this has to be reinforced so the customers can have trust in the brand. The target population for Actimel has to re-defined, as it is currently vague (covers the whole segment of the population). 4.5.2 MODIFICATION The target market for Actimel has to be clearly defined, as it seems to target all the members of the population at the moment. The population has to be segmented, and each segment given a definite strategy and marketing plan that is specific for it. The proposed target market will be segmented as shown in fig 4. There is a lot of potential in targeting the elderly and hospital patients, as they need things to help boost their immunity, and Actimel can perform that function, hence there is an opportunity of growth here. The current market strategy of positioning Actimel as a healthy lifestyle choice is great, and will work well with all segments of the population especially the adults with an active way of life. The brand should be repositioned in the children segment, as the problem with the advert can affect sales that are generated. Thus positioning it as a healthy option for children, that offers the benefit of friendly bacteria, with proven scientific studies will enable Actimel regain the trust of consumers from this segment of the population. 5. CONCLUSION Actimel and Activia have been doing well so far in the UK market, and have the potential to do better in the future. The current marketing strategies for these two brands need to be improved on. The segmenting of the target population for Actimel will give a clearer view of the market strategy put in place to enable it gain more market shares from competitors like yakult and Muller vitality. The target market for Activia will need to be expanded in order to enable Activia gain market shares in the mainstream yoghurt market. It is perceived as a healthy brand, thus it has the potential to get more market share if the target population is increased. In the future the customer base of Activia and Actimel will remain loyal as loyalty schemes will be introduced to enable them stay faithful to the brand as long as the option of indulgence and healthy living at the right price is offered. New flavours that will keep consumers interested and innovative products will definitely make and keep Danone as a leader in the UK yoghurt market. References BBC. (2009, October). Healthy yoghurt advert banned. Retrieved December 1, 2009, from News Website: http://news.bbc.co.uk/1/hi/uk/8305918.stm Danone . (2009). Danone Activia. Retrieved December 29, 2009, from Your digestive health matters website: http://www.danoneactivia.co.uk/ Danone. (2009). Actimel L.casei Imunitass. Retrieved November 30, 2009, from How Actimel Can Help You: http://www.actimel.co.uk/Benefits/Default.aspx Danone UK Ltd. (2008). Danone. Retrieved November 30, 2009, from About Danone Mission Website: http://www.danone.co.uk/mission.htm DATAMONITOR. (2009). GROUPE DANONE. London: Datamonitor. Euromonitor . (2009). Yoghurt United Kingdom. London: Euromonitor International. Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Market Share and Product Positioning website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332#hit1 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 27, 2009, from Segment performance website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460332?select_section=460331 Mintel Oxygen. (2009, May). Yogurt UK May 2009. Retrieved November 28, 2009, from Table of content website: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=393957/display/id=460331?select_section=460345

Positive and negative effects of legalizing drugs on the United States economy

The perennial problem of drug abuse has always been a controversial one since questions arise whether a sovereign entity is justified in attempting to curtail personal choice in the question of whether to engage in drugs or not.Opponents of drug use argue that a state has an obligation to protect its people against destruction even though the means to such an end is voluntary since it is generally accepted in accordance to the natural laws that all people have a right to life.Proponents of drug legalization have been quick to point out that human will, cannot be suppressed and it is economically futile to attempt to do so and hence it would be in the states interest to allow those in favor of such a course to indulge without interference. However, there are several moral, health and religious factors that have hindered those in power to actually consider legalizing illegal drug use since such recourse would raise fundamental ethical issues regarding their leadership as directed by th e constitution.Reasons for legalizing drug useThere are several reasons that have led some to clamor for the legalization of drug use. Firstly there are those who feel that the question of drug use is essentially related to personal freedom and that essentially competent adults should be left to decide for themselves if they wanted to engage in self destruction or not. It is not surprising then that some have argued that by the very nature of the state restricting drug use and in addition prosecuting users, the state is contravening the very constitution created to be its guide.Secondly, the United Sates uses a lot of tax payer’s money in their fight against drug use. Enforcement agencies are forced to recruit more personnel in their mandate to find drug traffickers and drug users. These law enforcers need to be remunerated when in active service and in addition are entitled to several benefits during their active service and in their retirement.This tends to make the federal and state government to divert huge funds towards operations of these enforcers and in the wages of their personnel. This in turn leads to shortages in funds which could have been channeled to other development agendas.The economical cost of combating   drug abuse does not end with the police but goes on to necessitate more expenses to be provided for the prosecution of these individuals and also to cater for those charged with the duty of deciding the fate of these supposedly law breakers.As drug consumption increases it leads to a need to hire more prosecution personnel and to avoid a backlog of cases more magistrates are hired to listen and pass sentences. This increases a burden to the tax payers and questions arise as to whether people should essentially pay for the negative choices of competent individuals. Furthermore, most people in American correctional facilities have been put there for drug related offences.The cost of maintaining a prisoner is quite high and it is the refore economically realistic to legalize drugs as a way of reducing expenses and therefore use it as a tool of lessening the budget deficits and to provide more funds to important sectors in the economy (Goode, 97-150).The fight against drug abuse has put America at a collision course with several countries perceived to be supplying drugs to the United Sates. Legalizing drugs would end this hostility improving bilateral relations with those countries and expanding markets for American products and allow investors to work easily in those countries (Friedman, 2009).In addition legalizing drugs would allow for the investment of several billions of drug money in other businesses to help expand the economy, provide employment and reduce other crimes.

Houghton Mifflin Company Essay

World War 1 is the first war in history that I may say, involved the use of technology and advances in science. The ever famous â€Å"mustard gas† was developed by the Germans, and used against the allied forces. Mustard gas is an oily liquid that readily evaporates into a very noxious and toxic gas, and are used in chemical warfare, where it burns the skin and causes very fatal respiratory and lung damages. It was used effectively against bunkers and trenches, where escape was not easy, so the efficiency of the gas is very high. The Allied forces counteract and produced the first ever effective gas mask, made from very fine activated carbon; it absorbs the poisonous gas, preventing severe damage and effect to the allied soldiers. The drawback of this mask was it reduced visibility and made the soldier vulnerable to sniper attacks. World War 1 was also the setting for the first aerial warfare. Airplanes in the form of biplanes (the first type of airplane, it was very light and it resembled the first airplanes developed by the Wright brothers). They converted simple courier and transport planes into aerial and bomber planes, mass produced the most efficient design and further improved its applications. The Germans have early aerial advantage against the allied forces because of its high amount of available fighter planes and the ever famous Zeppelin, a large dirigible or flying balloon used in bombarding and raiding Britain. But the German advantage declined starting the mid-1916 because the British forces gained aerial superiority in the Western front. Aside trench warfare; tanks were also first widely used in World War 1. Light tanks were first manufactured on 1910 and used for small wars and revolts on the British Empire. The Germans also manufactured tanks to cope up with the allied forces. Armored tanks were used later to inflict damage to enemy trenches. Besides tanks, long range artillery was also developed. High powered howitzers and cannons were fired towards enemy trenches and were proven effective against concentrated enemy troops and tanks. On sea, naval warfare was also developed. Large sea vessels carried high powered bombs and can lay siege even to distant enemy camps. The Germans was the first to use submarines on a full scale war on the sea. They can damage enemy ships without being detected or even seen. The submarine was proven to be effective as patrol on enemy sea territory and can be used as a warning if enemy naval ships were mobilized. The famous German submarine was the U-boat. It was used on unrestricted submarine warfare, in which enemy ships were targeted and sunk, even civilian ships. This unrestricted submarine warfare leads the United States to join the war on 1917. The reason was because the German U-boat was a risk to the United States trade policies with European countries. The U-boat has sunk the Lusitania on 1915, a British liner en route to the United States. It carried American citizens, and reports were published that Americans were killed during the attack. These angered the United States, thus declaring war on Germany and the Central Powers. World War 1 was not fought only on Europe. The colonies of European nations involved also joined the war. Japan for instance, joined the Allied forces to obtain German colonies on the pacific. The British expeditionary forces battled the Ottoman Empire on the desert. The expeditionary force led by T. E. Lawrence pushed the Ottoman Empire troops back into Lebanon until its defeat by the Allied forces on September 1918. The Treaty of Versailles ended the war. When the Central powers were defeated, this treaty promised peace all throughout Europe and it was the one who outlined the land and territorial distribution of lands acquired from the Central powers. I was affected by the topic because World War 1 was a very devastating war. Over 20 million casualties were reported on both sides. May were killed and wounded. I know war was against morality. But sometimes, countries and governments were blinded by their ambitions, mostly to obtain power and territories. As stated earlier, war is inevitable. Although the United Nation exists now, war is still happening. Even now, as I write this article, a war is happening, somewhere out there. War can still be prevented up to a certain extent. Peace talks must be initiated to prevent further conflicts, even if war has already broke up. Living in peace is a very good thing. I can help to achieve that, in my own little way, by respecting others’ opinion and properties. If every nation on earth can learn that, I am sure war are sure to be found on History books only. No war will happen once again. Respect is the word. References Andrea, A. J, and Overfield J. H. (1990). The Human record: Sources of Global History. Vol. 2. Boston. Houghton Mifflin Company. Heilbroner, R. H. (1974). An Inquiry into the Human Prospect. New York. Norton and Company. Keilor W. R. (2007). â€Å"World War 1†. Microsoft ® Student 2008 [DVD]. Redmond. Microsoft Corporation

Cars Plan - Free Essay Example

Sample details Pages: 3 Words: 931 Downloads: 5 Date added: 2017/09/19 Category Business Essay Type Analytical essay Did you like this example? Competitor’s Price Offering Competitor’s Price comparison 1. (Cars) Hyundai| I30(21450$)| Gets (14680$)| Accent (16800$)| Avante/Elantra (21000$)| Sonata NF/YF (22-25400$)| Genesis| Equus| Volkswagen| | Polo (17-24000$)| Golf (25-27000$)| Jetta (27000$)| Passat (34-54000$)| | Phaeton (87000$)| Skoda| | | Fabia (18-22000$)| | Octavia (25-34800$)| | | Mercedes Benz| | | | | C-class (37-45000$)| E-class (49-70000$)| S-class (80-110000$)| Nissan| | | Tiida (27100$)| | | Teana (43500$)| | Ford| | | Focus (27000$)| | Fusion (36-39000$)| | | BMW| | | | | 3-class (38000$-)| 5-class (64000$)| 7-class (108000$)| 2. Minibus Hyundai| Starex (24650-28200$)| Volkswagen| Crafter (57000$) Transporter T4/4WD (58000$)| Mercedes Benz| Spriter (57000$)| Ford| Transit (37000$)| Nissan| Urvan (35000$)| 3. SUV’s Hyundai| Santa Fe (28-29500$)| Tucson (25818$)| Veracruz (41850-43980$)| Ford| Escape (35000$)| Everest (34000$)| Explorer (42000$)| Nissan| X-Trail (38500$)| Muran o (55000$)| X-Terra (42000$)| Volkswagen| | Tiguan (46-54000$)| Toureg (66-72000$)| Mercedes Benz| GLK (48000$-)| ML (58000$-)| GL (90000$-)| BMW| X3 (64000$)| X5 (93000$-)| X6 (108000$-)| â€Å"khet Motors† Company KHET Motors – Toyota Authorized Distributor in Mongolia Over 10 years in the market. * Annual new Toyota car sales during years 2005-2008 ranged from 400 to over 1000 vehicles in Mongolia. * Khet LLC continuously led the market amongst the authorized dealers in Mongolia, during years 2003-2008. Khet was the largest car dealer in Mongolia, annual dealer sales was 200-500 vehicles. Khet revenue in 2008 was near 40 mln US Dollars. * In 2009, Toyota manufacturer has started to fail and the US Congress and international scandals affected Toyota cars import not only to US, but also other countries, such as Toyota import to Mongolia decreased almost 4 times. In 2009, Khet Company significantly lost it market share, mainly to Nissan Dealer, Ford dealer and Korea n car importers in Mongolia. * In 2008, Khet Dealer’s market share was 30. 6% amongst authorized dealers, while Toyota market share was 60% amongst Japanese Cars import. In 2009, Khet LLC dealer market share reduced to 12. 7%, and Toyota vehicle market share decreased to 38. 1% amongst Japanese cars import. Khet Automotive Monnis – Nissan Dealer in Mongolia MONNIS – Nissan Dealer * Monnis started it’s core business as Nissan dealer in Mongolia. Monnis Group is engaged also in other businesses such as became the Liebherr dealer (heavy equipment), involved in the mining, construction and air transportation industries. * Over 10 years in the automotive market. * Annual Nissan new models sales is about 200-400 vehicles. Monnis Dealer Nissan annual sales is 150-300 vehicles. * Monnis Dealer increased its market share from 16% in 2008 to 31% in 2009 amongst automotive dealer’s market. * Most popular models are Nissan â€Å"Patrol† SUV, Nissan à ¢â‚¬Å"X-Trail† medium SUV, â€Å"Teana† – passenger car, â€Å"TIIDA† sedan. Monnis has one of best in Mongolia Nissan Standard Showroom and Dealer Service Facility in downtown, Nissan Customers preferences: Patrol – 40%, X-trail – 26. 56%, Infiniti – 20. 31%, Murano – 6. 25%, Pathfinder -12. 19%, TIIDA, Teana -9. 75%. Nissan Showroom in Ulaanbaatar Wagner Asia Ford and Land Rover Dealer * 10 Years in the Automotive Market * Excellent world class Showroom in Ulaanbaatar (one of best) * Good Product Offering on specialty vehicles and fleet * Targeted market for rich people, selling expensive cars (Range Rovers, Discoveries, Expeditions and etc. ) to mining Companies, qwners and etc. * Annual vehicles sales – over 100 vehicles Ford and Land Rover Showroom in Ulaanbaatar Naran Motors and BMW Business Naran Motors – BMW Dealer established in 2007. Dealer facility has a Showroom, automobile diagnostic center, parts accessories shop, car wash and service center. BMW dealer sales representatives gone through a good training in Thailand and Malaysia. Yet, BMW has a small vehicle population in Mongolia. Annual dealer sales is 10-15 cars. Dealer has offering, thus cannot occupy the larger mass audience. Naran Trade’s core business is engaged in the luxury retail trade and department stores. BMW Showroom in Ulaanbaatar Mongolian Star Melchers (MSM LLC) MB Showroom Construction of New Mercedes Benz Showroom is 90 percent completed by now. Tavan Bogd – Volkswagen Dealer New Showroom * Volkswagen dealer is Tavan Bogd Company, Dealership established in 2005, launched new Showroom facility in 2007, Annual Volkswagen sales in Mongolia is about 30-60 cars. Dealer annual sales is 20-30 vehicles. Tavan Bogd Group is as well a Bridgestone tire distributer for Mongolia, engaged in whole asle trade, hotel and banking businesses. Popular model is â€Å"Touareg† SUV. Street Selling of P re-Owned Vehicle Mongol Hyundai Kia 2009 FORTUNE – 100 COMPANIES BY CHAMBER OF COMMERCE INDUSTRY | Company| Key Business Engagement| Car Business| Ranking #| 1| Bodi Group International LLC| Banking, Property| Toyota| 3| 2| Nomin Holding| Trade, Stores, Supermarket| Chevrolet| 10| 3| Tavan Bogd Group| Banking, Commercial, Hotel| Volkswagen| 14| 4| Shunkhlai| Fuel, Vehicle service| | 19| | Naran Group| Trade, Stores| BMW| 33| 6| Khurd| Automotive| Russian| 37| 7| Monnis Group| Automotive, Equipment, Mining| Nissan| 41| 8| Bridge Group| Construction, Automotive| Suzuki| 51| 9| Bayangol Hotel JSC| Hotel, Lodging and Catering| Genko Affialiate Company| 85| 10| Khet LLC| Automotive| Toyota| 92| 2008 FORTUNE – 100 COMPANIES BY CHAMBER OF COMMERCE INDUSTRY | Company| Key Business Engagement| Car Business| Ranking #| 1| Nomin Group| Trade, Stores, Supermarket| Chevrolet| 8| 2| Bodi Group | Banking, Property| Toyota| 9| | Khurd| Automotive| Russian| 11| 4| Tavan Bogd Group| B anking, Commercial, Hotel| Volkswagen| 16| 5| Wagner Asia Equipment| Equipment, Automotive| Ford, LR| 21| 6| Shunkhlai| Fuel, Vehicle service| | 24| 7| Bridge Group| Construction, Automotive| Suzuki| 25| 8| Monnis Group| Automotive, Equipment, Mining| Nissan| 30| 9| Naran Group| Trade, Stores| BMW| 37| 10| Khet LLC| Automotive| Toyota| 54| 2007 FORTUNE – 100 COMPANIES BY CHAMBER OF COMMERCE INDUSTRY | Company| Key Business Engagement| Car Business| Ranking #| 1| Bodi Group | Banking, Property| Toyota| 13| | Wagner Asia Equipment| Equipment, Automotive| Ford, LR| 19| 3| Nomin Group| Trade, Stores, Supermarket| Chevrolet| 27| 4| Tavan Bogd Group| Banking, Commercial, Hotel| Volkswagen| 29| 5| Khurd| Automotive| Russian| 33| 6| Monnis Group| Automotive, Equipment, Mining| Nissan| 36| 7| MSM LLC| Equipment, Automotive, Trade| MB, Mitsubishi| 37| 8| Shunkhlai| Fuel, Vehicle service| | 42| 9| Bridge Group| Construction, Automotive| Suzuki| 54| 10| Bayangol Hotel JSC| Hotel, Lodgin g and Catering| Genko Affialiate Company| 83| Key measures Corporate Sales Volume Taxes contributed to Government (VAT, Customs, CIT) Number of Employees Investment Corporate Social Responsibility TOP 5 Banks By Chamber of Commerce Industry FORTUNE – 100 COMPANIES (TOP-5 BANKS) BY CHAMBER OF COMMERCE INDUSTRY 2009 Ranking Capitron Bank| Genco Affiliate| Ranking # 5| 2008 Ranking Trade Development Bank| Genco Affiliate| Ranking # 3| 2007 Ranking Trade Development Bank| Genco Affiliate| Ranking # 1| FORTUNE-100 COMPANIES (Other Years) 2005| Bayangol Hotel JSC| Genco Affilate| Ranking # 64| | Talkh Chicer| Genco Affilate| Ranking # 95| 2004| Genco Group| | Ranking # 48| 2003| Genco Group| | Ranking # 42| 2002| Genco Group| | Ranking # 30| 2001| Genco Group| | Ranking # 23| Don’t waste time! 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